Our services
Three services.
One integrated system.
Google and Meta are not competing channels — they're sequential. Google catches people actively searching. Meta catches everyone else, builds the brand, and brings back the ones who weren't quite ready to call.
01
Google Ads
£50–£120
Typical CPL via Google Search
Capture leads the moment they search.
When someone in your area searches 'roofing company Manchester' or 'extension builder Leeds', they're in the market right now. They're not browsing - they're looking for someone to call. We build campaigns that make sure your business is the one they find.
What we set up
- Search campaigns targeting your highest-value service keywords by geography
- Local Services Ads - sit above standard results with the Google Guaranteed badge
- Call tracking so every phone enquiry is attributed to the right keyword
- Negative keyword lists to eliminate wasted spend on irrelevant searches
- Conversion-optimised bid strategies tied to lead volume targets
02
Meta Ads
£40–£90
Typical CPL via Meta retargeting
Reach homeowners before they start searching.
Construction clients don't search Facebook for a roofer on a Tuesday morning. But they do scroll past an Instagram reel of a stunning before-and-after kitchen renovation and save it for later. Meta intercepts homeowners at the awareness stage - plants a seed, builds recognition, and retargets them when they're ready to enquire.
What we set up
- Cold audience targeting by location, income, property type and life event
- Retargeting sequences for website visitors and video viewers
- Creative strategy and ad production - before-and-after formats that convert
- Lead ad campaigns and landing page integration
- Lookalike audiences built from your best existing leads
03
Social Media Management
8–16
Posts per month
Organic presence and credibility.
Turn your project work into a credibility engine. Consistent posting builds trust with warm prospects and supports your paid activity — so when someone clicks through from an ad and checks your Instagram, what they find closes the deal rather than losing it.
What we set up
- 8–16 posts per month across Instagram, Facebook and LinkedIn
- Content calendar, copywriting and graphic production
- Scheduling and community management
- Monthly analytics summary with reach and engagement data
- Visual direction brief for client project content
How we work
Simple. Fast. No fluff.
Five steps from first conversation to live campaigns. No six-week onboarding. No strategy documents you never see again.
01
Discovery call
30 minutes
We understand your pipeline goals, target geography, average job value and what you've tried before. This shapes everything that follows.
02
Strategy & proposal
Within 24 hours
A clear, one-page proposal. Recommended channels, projected CPL, budget split and fees. No jargon. No padding.
03
Onboarding
Day 1
Once the contract is signed via DocuSign, you’ll grant us access to your ad accounts, GA4 and social profiles - or we can set everything up for you from scratch. We’ll then complete a short onboarding form and schedule a kick-off call to get everything underway.
04
Campaigns live
Day 5
All campaigns built, reviewed with you, and live within 5 working days. We walk you through everything on a kick-off call.
05
Optimise & report
Ongoing
Fortnightly check-in calls. Monthly performance report with cost per lead data. What worked, what we're changing, and the plan for next month.
Investment
Transparent pricing. No hidden costs.
All fees shown are management fees only. Ad spend is paid directly to Google and Meta by you. We never touch your ad budget.
Foundation
Single channel · 3-month minimum · £500 onboarding
- Google Ads OR Meta Ads management
- Up to £3,000 ad spend managed
- Call tracking and conversion setup
- Monthly performance report
- One monthly strategy call
Growth
Dual channel + social · 3-month minimum · £750 onboarding
- Google Ads and Meta Ads management
- Up to £8,000 ad spend managed
- Social media management — 8 posts per month
- Ad creative strategy and production
- Fortnightly strategy calls
- Monthly reporting with full attribution
Scale
Full service · 3-month minimum · £1,000 onboarding
- Google Ads, Meta Ads and remarketing campaigns
- £8,000 to £25,000 ad spend managed
- Full social — 16 posts per month plus stories
- Dedicated landing page creation
- CRM and lead flow integration
- Weekly reporting and priority account access
Management fees only. Ad spend billed directly to you by Google and Meta. 3-month minimum contract, monthly rolling thereafter. 30-day notice period to cancel after minimum term. You retain full ownership of all ad accounts, data and creative assets at all times.
Ready to see the plan?
Book a discovery call. One-page proposal back within 24 hours.